Aspiring actor and hot-dog stand employee Bobby Taylor (Robert Townsend) catches the ire of his grandmother (Helen Martin) for auditioning for a role in the regrettably titled exploitation film "Jivetime Jimmy's Revenge." When Tinseltown Studios casts Taylor in the title role, he has a series of conflicted dreams satirizing African-American stereotypes in Hollywood, and must reconcile his career goals with his desire to remain a positive role model for his little brother (Craigus R. Johnson).